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Social Media Marketing (SMM) is a type of digital marketing which uses social media and networking websites to promote the products or services of an organization by means of paid and organic means. It is a platform where marketers can interact with customers, resolve queries and complaints, announce new products and services, get feedback and recommendations, and build their communities. A Quick Overview of Social Media Marketing. Social media marketing first started with publishing. Businesses share their social media content to attract traffic to their websites and, possibly, sales. Yet social media has evolved well beyond being just a place to broadcast content. Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned with what people think about its brand would monitor discussions on social media and respond to specific mentions (social media listening and engagement). A company that wants to understand how it performs on soci...

What is Digital Marketing? Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing generally refers to any marketing initiative or assets made online. Some marketing experts consider digital marketing to be a completely new endeavor requiring a new approach to customers and new ways of understanding how customers behave in comparison with traditional marketing . Email marketing, pay per - click ads, social media marketing and even blogging are all perfect examples of digital marketing ,as they help to get customers into your company and persuade them to buy. Why Digital Marketing? The present age is in the era of Information technology . We are all going forward with technology in this era of information technology. With the change of time everything is dependent on technology.  And with this information technology being established we can do some research very e...